December 2011
“Most companies (98 %) in the world (even tech startups) should be very...”
– Should Startups Focus on Profitability or Not?
“Some facts about people over 50:
• They make up 29% of the population.
• They...”
– Bob Hoffman, The Ad Contrarian
“As soon as brand became a verb, branding became an activity. And as soon as it...”
– Bob Hoffman from the book The Ad Contrarian.